Recruiting the right talent is one of the biggest challenges for any veterinary practice. A well-crafted job advert doesn’t just fill a vacancy—it attracts the right candidates who align with your team’s values, skills, and culture. At The Webinar Vet Jobs, we’re here to help you do just that.

Why a Well-Written Job Advert Matters

A job advert is more than just a list of responsibilities; it’s your first opportunity to connect with potential candidates. It should clearly communicate the role, highlight your practice’s unique benefits, and reflect the values that define your team.

What to Include in Your Job Advert

A strong job advert should provide candidates with all the necessary details, ensuring they know exactly what to expect before applying. Here’s what we recommend including:

1. Working Hours and Expectations

Be specific about the working hours and shift patterns, including whether weekends or out-of-hours work is required. Also Include information on what their typical day looks like, what is the caseload like and what is the mix between consults and surgery? Are you looking for a candidate with a bias? Candidates appreciate clear expectations

2.Information About Your Team

How many Veterinary Surgeons/RVN’s/ SVN’s / VCA’s do you have? Candidates want to know the team size they're joining and the mix of abilities. Also include information on any certificate holders and if you have any visiting specialists. Ideally a testimonial from an employee (whether that's an ex, current or locum) would be a great way to show what your team is like!

3. Salary and Benefits

Transparency is key. Provide a salary range and details of benefits such as:

• Private healthcare

• Extended maternity/paternity/adoption pay

• Paid sick leave

4. Continuing Professional Development (CPD) Allowance

Highlight the CPD funding and time available, as well as any CPD memberships you offer (such as with The Webinar Vet). This demonstrates your commitment to professional growth.

5. Qualifications and Experience

Clearly outline the required qualifications and experience level for the role. If certain certificates are preferred, be sure to mention them.

6. Equipment Available

Specify the equipment your practice has, especially if you offer access to new or advanced technology. Candidates want to know what tools they’ll be working with!

7. Special Working Arrangements

Do you offer flexible working options, part-time hours, or term-time-only contracts? If so, include examples to give potential candidates a clearer picture of your flexibility.

8. Holidays and Pension

List the number of holiday days offered and any pension arrangements. These benefits matter when candidates are weighing up job offers.

9. Mental and Physical Health Support

Workplace wellbeing is vital. If your practice offers support such as an Employee Assistance Programme or mental health initiatives, make sure to highlight them.

10. Referral Options

If your practice has referral services or plans to expand them, mention these details in your advert.

11. Weekend and Out-of-Hours Rotas

For roles requiring weekend or out-of-hours work, provide specifics about the rota structure. Candidates want to understand what their work-life balance might look like.

12. Your Practice’s Values

Your values shape your workplace culture, so share them! What does your practice stand for? Whether it’s clinical excellence, teamwork, work-life balance, or community engagement, let potential candidates know what makes your practice a great place to work.

13. Location

Include information about your location and the surrounding area as people may be looking to relocate. What has the area got to offer? What can candidates enjoy doing on their days off? Are you close to public transport or is their parking nearby?

14. The Importance of Soft Skills

Beyond clinical expertise, great veterinary professionals have strong soft skills, including:

💡 Communication – Clear, empathetic interactions with clients and colleagues.
🤝 Teamwork – A collaborative approach to problem-solving.
🩺 Resilience – The ability to handle challenging situations with professionalism.
🐾 Compassion – Both for animals and their owners during difficult moments.

Final Thoughts

Writing an informative job advert isn’t just about attracting applicants—it’s about attracting the right ones. By providing clear, detailed information, you can find candidates who truly align with your practice’s values and needs.

Need help crafting the perfect job advert? The Webinar Vet Jobs is here to support you every step of the way.